Digital and Traditional Marketing

Meadows creates successful, comprehensive digital advertising plans for clients. Our campaigns reach prospects on their mobile phones and desktops with pay-per-click (PPC) ads (google adwords), display ads (banners, video and pop-ups) and social ads (Facebook, Twitter, YouTube). Campaign results are closely tracked and shared with clients. Our digital ad team can quickly pivot as we learn which digital advertising is the most effective.

Meadows develops and manages each marketing campaign from start to finish. We work with the client to develop the creative, budget and expected KPIs before executing each campaign. For example, for a new product launch, Meadows can create an outbound email campaign supported by online advertising. The call to action is for prospects to visit the website and share their contact details. We simultaneously create supporting material for an upcoming trade show including a new booth, print brochures and tabletop displays.

Meadows helps clients acquire and retain customers with an engaging brand and strong visual identity. First, we determine brand positioning by reviewing the competitive landscape and target audience. Who are we trying to reach? Then, we develop a compelling logo, tagline and color palette in collaboration with the client. We integrate this strong visual identity into every element of the marketing campaign, online and offline.

We work with sales teams to create effective tools including presentations, one-pagers and case-studies. Meadows also supports sales team training by creating playbooks, detailed product brochures, talk tracks and other visuals.

The first step of our on-site SEO work includes an in-depth scan of your entire site. This technical audit will show us exactly which pages need work done. We use Google’s best SEO practices and focus on the following main points for our SEO work.


Keyword Research: We will identify which specific keywords provide the biggest competitive advantage for your SEO utilizing the Keyword Planner, Google Analytics, Google Ads, and other resources to increase organic ranking and traffic.

We offer various services on two of the biggest social media platforms: Facebook and Instagram. Our experts provide page management utilising routine text copy and visual content creation, or more in-depth ad management-focused strategies where you can provide your own collateral, and we knock ad performance out of the park.
● Ads Management
● Organic Posting
● Content Editing
● Inbox Responses

With Amazon now accounting for over 50% of all eCommerce sales, dialling in your Amazon Advertising strategies has never been more important. Meadows Sales & Marketings is positioned to help businesses of all sizes carve out their piece of the Amazon pie. Talk with one of our Amazon.
Advertising experts today about how we can help your business realize it’s true potential on the largest eCommerce platform in history.

Email Marketing is a traditionally successful tool in marketing to help generate new clients, maintain current ones, and more. You are able to communicate directly with your customers via newsletters or promote your products and services in a personalized way that makes the most sense for your business. The following is included in our Email Marketing package:
● Email Blasts: We will provide 3 custom email blasts every month. This includes monthly newsletters, product promotions, etc.
● A/B Testing: This allows us to try different content with your customers to see what works the best in order to hone in on our strategy and start showing better results.
● Lead Generation Strategy Sessions: You will be able to schedule strategy sessions with our specialists and discuss what strategy has worked in the past, and how we can adjust for the future. This will provide insight on your email marketing campaigns, and give you more control of how we promote your brand to your customers to help generate more leads and maintain existing ones.

● Build out Search campaigns following the granular strategy to be employed on the Display and Search Network. Focus on specific, longer-tailed keywords that have demonstrated success (per the search terms report and product offerings).
● Create custom-tailored ad copy to relate to specific messaging in each group with particular attention paid to keyword instances for improved quality score and a selection of mobile-designated ads for improved mobile performance.
● Create Remarketing Lists for Search Ads to target non-converters and to re-engage site visitors with offered products and services.